Mixing and matching original vintage accessories with contemporary designs gives a home an eclectic comfortable feel. By selecting natural products you will also create a healthy and environmentally friendly living space that has a timeless welcoming atmosphere. Whether you have a contemporary or classic style property, natural fabrics and materials such as timber, wool, linen, cotton and wicker will always enhance a room’s individual architectural style. One of London’s leading natural interiors stores is Ecora which stocks an enticing selection of original furnishings and modern accessories. Based in Belsize Park, Ecora, is best known for its impressive range of natural wood floors but it also sells an intriguing collection of accessories for the home such as baskets, linens, storage, lighting and environmentally friendly paints.

Are you one of the many customers loving our Ecora’s Basics Range this year?

We’ve seen a huge boom in popularity with the Basics range and so to celebrate we’re now including some gorgeous new finishes!

The Basics range includes oiled finishes in White, Black Natural, Smoky Grey and Chestnut and now been expanded to include fumed products such as Oak Tate, Oak Soho and Oak Piccadilly.

Jeandre du Toit, Sales Director at Ecora explains the idea behind the Basics Range: ”By nature, wood flooring comes at a price and our clients expect the very best quality. The Basics Range is a ‘middle ground option’ where we supply good quality flooring at a sensible and competitive price. After much research we have sourced timber from responsible suppliers in Europe and developed a range of rustic hand finished boards in a variety of colourways.”

Prices for the basics range start at £54.85 + vat and don’t forget Ecora offers a FREE sample service

A reminder for astute bargain hunters - Ecora's fabulous summer sale starts this Saturday 7th June!

Ecora are offering 15% off hand finished products, including natural oak engineered boards and many others.

This is a great chance to snap up excellent hand-worked woods at a discount price so don't miss out! Call into Ecora's London showroom this weekend!

The new season at Ecora Home is all about cool & sophisticated blues, greys and whites. Whether nautical stripy cushions, coordinating tablecloths and napkins or funky tin storage trunks, it’s all taking a trip to the seaside. Allow yourself to be transported to that idyllic beach hut we all dream of! Take a look at our cotton & linen mix large cushions in a variety of stripes & spots patterns, all in beautifully coordinating shades of blue and white, accentuated by charcoal grey. These cushions are not only very versatile, but also hard-wearing and easy to clean. And for added extra cosiness, we've got a selection of lambswool throws in calm hues of navy, stone and grey.

Keeping the blue spring vibe going, we’re also stocking up on a variety of fresh, patterned napkins and fun tea-light holders. These are bound to brighten up any dinner party! Or if it’s some original storage pieces you’re after, look no further than our gorgeous newly-arrived tin storage trunks. These super stylish cases come in all different shapes and sizes, and will really add a touch of style to any room.

For a closer look, call into our Belsize Park showroom today.

Over the years, Ecora have provided wooden flooring to some fabulous luxury properties, from character-filled London homes to sweeping city penthouses and contemporary business builds. 

And while wood is a natural product, certain factors such as grain, gloss and pigmentation can really up the luxuriousness of a wood.

Based on the success of our previous projects, here are our top three luxury woods, sure to lay the foundation for a truly sumptuous interior.

1) North American Walnut

Almost black, but with unique reddish brown and blonde streaks, this wood is often seen as a contemporary option because of the rich and glamourous darkness, and its departure from the majority of natural toned woods on the market.

Unique, dramatic, and unapologetically bold, this is a fabulous wood if you’re looking for wow factor.

2) Parquet de Versailles

Parquetry is always at the upper end of wooden floors due to the time, skill and artistry in laying it. Named after arguably the most glamourous property in France, the Palace of Versailles, this parquetry style hints at times gone by, but new colours and finishes give it a contemporary twist.

3) Oak TriBeCa

This oak is treated to a very special development – it is laid untreated in extreme weather for two weeks, allowing unique variations to develop, which are then forever sealed in by two layers of eco oil. Thanks to this particular attention to its development, you can be sure each Oak TriBeCa floor is a one-of-a-kind and unlike any other. 

 For more on these woods, visit or call our London showroom!

OK, so the good weather may have gone to our heads but we are simply loving the Garden Shed Chic look at the moment.  So many of our products can be used both inside the home and outside in the garden and our customers seem really taken with our 'useful yet beautiful' every-day items.

This summer why not incorporate a little potting shed chic into your home. Mixing and matching original pieces with interesting contemporary designs will give your home a nostalgic feel. Combine rustic storage and vintage gardening accessories to add a quirky touch to your kitchen, utility or cloakroom room. London based natural Home store ‘Ecora’ stock a variety of nostalgic products from one-off heritage pieces of furniture through to everyday items that have an urban rustic appeal.

Captions: Assorted Vegetable Gardener's Soap £6.50, Mango and Carrot Seed Hand Cream £19, Washable Paper Storage Sacks from £19, Traditional Wood Scrubbing Brush £18, Linen string and Vintage Wood Scissors and Stand £32, Aged Plant Pot Set of Three £20.

This spring at Ecora Home we have welcomed an ecclectic selection of garden inspired products that work beautiful in the home or outside in the garden.  We have introduced a range of interesting pots including aged cement, metal, clay and wooden containers which look particularly good on terraces, balconies and patios.  On a gardening theme our brushes, wire baskets, brooms and wicker baskets have a vintage retro feel to them.  For one off originals, we have a number of distressed natural wood benches and tables perfect for creating that potting shed chic.

This month we are delighted by the rise in popularity of natural wood flooring. We have had so much interest in our new TriBeca Oak and the Basics Range which is great for those on a budget. We have been researching interesting new finishes and introducing some beautiful new French Oaks. The Spring Sale has also proved a hit with interior designers and home-owners. Why not check out our product pages for the latest wood flooring collections and also take a look at our press page for some very flattering press coverage from Living etc and Elle Deco, thanks to the editorial team at both magazines.

Our Hardwood Flooring Top 10

Oak Orchard
There is often a stigma attached to wood floors that are finished with a natural pigmented coating. In the past manufacturers used solvent based oils and lacquers and applied it on too thickly which resulted in the floor looking very orange and a bit plastic. Thanks to water-based products we are now able to achieve beautiful blonde colour tones that look and feel natural. A product like Oak Orchard is a classic look that will sit effortlessly in any interior.

Grey French Oak
This floor is the perfect option for busy families. The reason for this is because it has a matt lacquered finish, which makes it look natural and it has an anti scratch coat on it, great for kids and pets! The wide boards at 220mm are contemporary in design and the dark grey colour makes this floor look elegant and because of the hard wearing finish it's great for dinner parties and high traffic.

North American Walnut
Walnut is a bit like Marmite. You either love and embrace it's natural variation with tones of reddish brown and blondes streaks or you don’t. Walnut is often seen as a contemporary option because it brings with it richness and glamour in its dark colour. Walnut is softer than Oak and because of the colour it does show up scratches easily. However the natural beauty of this wood can compare to no other and is often used in formal spaces such as dining rooms.

Douglas Fir
The white washed Douglas Fir has been a favourite amongst designers for a long time. Wide boards with extremely long lengths give a sophisticated, shabby chic look. There is only one slight drawback with this floor and that is it's durability. Douglas Fir is a softwood and so that means that it will need an ongoing maintenance regime to keep it looking it's best.

Oak Chevrons
The Chevron pattern is an easy way to pull new and old designs together. Chevrons are available in various sizes, grades and colours. No matter what specification you choose, Chevrons instantly add glamour to an interior.

Parquet de Versailles
These are wood panels that come in different designs and sizes. They are usually at the high-end of hardwood flooring because of the labour and skill involved in producing these panels by hand. They have a more traditional feel about them which can be easily paired with a contemporary colour and finish to give a modern twist. The greatest example of this flooring can be seen in the Palace de Versailles.

Oak Brendon Brushed
By taking this mid range product and applying a heavy brush to the material, it has been given a whole new aspect to this floor. The brushed effect accentuates the grains on the floor and gives a lot more texture to the product. Often when flooring is finished with just stain, it can look a little 'flat'. By brushing the wood, it lifts the entire grain and makes the floor natural and beautiful.

Oak Hampstead Grey
Products from the Hampstead range are surface planed. This means that the boards are randomly turned against the sanding machine to create machining marks on the boards. This creates a board that has great texture. To add to this industrial look the boards have cracks and partially filled knots. The end result is a floor that looks natural and individual.

Reclaimed Flooring
The fun behind reclaimed hardwood, is that there is always a story attached to it. You can usually trace you floor back to where it came from. It could be from an old department store, a railway station waiting room or even a old school hall. Reclaimed flooring comes already distressed and aged and that adds even more to the beauty. You are not just restricted to Oak, there are normally a few different species to choose from. Reclaimed wood normally has great long lengths too.

Oak TriBeCa
This product is very unique in the fact that its colour and finish are achieved without using any chemicals. The unfinished wood is treated for two weeks in extreme weather conditions, such as exposure to rain and then exposure to heat. The same conditions as an exposed beam would be. This creates a floor high in variation with it's own individual characteristics. In order to protect the floor two coats of Eco Oil is applied.